When asked about international comparatives, Chevrollier reports several relatively big-scale businesses in the US that do similar work, however, their number is still relatively low. This held-back enthusiasm could be due to mainly financially driven behavior of market actors as well as a pronounced risk-perception of pioneering businesses. The problem with this slow process of establishing a new concept - like for example Micro Franchising - is, that any pioneer in this field must be willing to take risks. Risks are what economy is partially made of, markets cannot exist without it. However, many clients, consumers and customers are likely to rely on what they already know, rather than exploring unknown territory. This way of building business models and investing in economic growth as well as generating more work space suggests safety, however, it does not offer much room for development and dynamic change. In comparison, developed markets, driven by those with most influential power and not necessarily determined by the most innovative ideas, are relatively restricted in their potential growth, as opposed to markets that are not yet economically well established. So why not support developing economic sectors in countries where it is needed most, involving eventual financial success as a result instead of staying on the paths that are constantly walked upon? Entrepreneurship stands for discovering new paths and leaving trails that no one yet discovered, making them accessible to others and possibly finding a new, faster, more efficient, interesting, thought-provoking trace. When seeking for a solution to a problem - of any kind - there is not just one solution-offering source but often, several. Think broad, discover more.