See below the RUMA example of microfranchising. The business began operations in 2008 and has made good progress since.
In the past decade cell phone production and use has skyrocketed. Even those in poor villages are able to acquire a cell phone, however, the problem they run into is paying for the air time and minutes. That is where RUMA comes in. RUMA gives franchises a mobile phone, marketing materials, training on business operations, working capital loans and mentoring services. They provide the franchisees with everything necessary to help them be successful. The microfranchises can then start selling airtime to members of their community. The most innovative characteristic of RUMA’s model is their ability to use the mobile phones themselves as the transaction mechanism.