What Is Micro franchising?
Micro franchising is a business model that applies elements and concepts of traditional franchising to small businesses in the developing world. It refers to the systemization and replication of
microenterprises. Micro franchising is broadly defined as small businesses that can easily be replicated by following proven marketing and operational concepts. Check out what the experts are saying about it.
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Research
Development aid is complex and does not always run smoothly. To improve our work, we can learn from theory and from practice. Firstly, OFoundation aims to understand how we can optimize our investment by looking at how business operated and succeeded in the past. Secondly, OFoundation recognizes the growing amount of literature that discusses microfranchising. On this page, we analyze the global importance of microfranchising as an addition to development aid from a theoretical perspective.
How the Other Half Dies
by Susan George George examines and disputes two popular ideas: first, that there is not enough food, and second, that the world is over-populated. She argues that the planet could easily feed its present population and many more.
Read MoreMicrofranchising: How Social Entrepreneurs are Building a New Road to Development
by Nick Sireau It is increasingly clear that 50 years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development – as carried out by international agencies and NGOs – which often leads to dependency, inefficiency, waste and poor…
Read MoreMicrofinance and Beyond: Introducing Microfranchising and Social Businesses
by Naoko Felder-Kuzu An introduction to microfinance, microfranchising and social businesses.
Read MoreMicroFranchising: Creating Wealth at the Bottom of the Pyramid
by Jason S. Fairbourne, Stephen W. Gibson, W. Gibb Dyer This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.
Read MoreRecomended articles
Brautigum, D., Expert Group on Development Issues (2000). Aid Dependency and Governance. Stockholm: Almqvist & Wiksell International Daly, H. E. (2005). Economics in a full world. Scientific American, 293(3), 100-107 Dione, J. (2008). Sustainable Development Report on Africa: Managing Land-Based Resources for Sustainable Development. Economic Commission for Africa. Feigenberg, B., Field, E. M., Pande, R.…
Read MoreExamples of Existing Micro franchises
Helpful Organizations & Institutions
During the establishment of the microfranchising platform, OFoundation has been in contact with numerous Netherlands-based organisations and institutions. Below is a list of partners whose services can be helpful when establishing or improving your microfranchise.
